How much will a website actually cost in 2026?
Fair price ranges, the three factors driving up costs, and where you can safely cut back.
Notes
What I’m going to write about websites, apps and bespoke software
I write short, practical articles about websites, apps and running a digital project. My target audience is the person who signs the invoice, not the developers. I keep it simple and avoid technical jargon. If the cheaper option is the right one, that’s the one I’ll recommend.
The titles are listed below. Nothing has been written yet, so think of it more as a list than an archive. The dates have been deliberately omitted: a post is published as soon as it’s finished, not when there’s a gap in the calendar. (There’s no feed and no newsletter, so you’ll need to make a point of coming back.)
Is your question already on the list? If so, please send me a message. I’ll get back to you well before the work is finished.
Do you actually need an app?
I’ve got five questions you need to answer before you spend money on an app, and a cheaper alternative you can try out first.
Just how fast is your website, actually?
Measure your own site in five minutes and take a close look at the figures. A blank page with just one heading already takes 790 ms on Lighthouse’s mobile profile; the homepage here adds another 34 milliseconds to that.
Template versus bespoke: a fair comparison
When a €50 theme is really good, and when it ends up costing you more after all.
How to prepare content for your new website
The checklist I send to every client. It’s practical, and it saves weeks of work.
Your agent wrote the code. Who checked it?
Where things go wrong with code written by agents, and why it’s harder to spot errors: it all looks as though it’s already been checked.
Case study: one project from start to finish
A full account of one project from the ‘Work’ page: the problem, the choices, the result.